PAML - Pathology Associates Medical Laboratories

PAML, Pathology Associates Medical Laboratories, is a top clinical reference laboratory with industry-leading joint venture partnerships with community-based hospitals.  Looking to reinvigorate their brand, PAML enlisted Media Directions Creative Group to lead their rebranding efforts. MDCG created branding and a new look and feel in four silos, including women's health and AION age management.  The brand messaging in the selected logo was that of energy growing, with the dot signifying both molecular diagnostics and the different elements of reporting.  MDCG also built marketing communications programs for the sales force to use and branded materials for seven joint ventures.  http://www.paml.com/