CAP FOUNDATION

This is an ongoing assignment that’s close to our hearts. The CAP Foundation, an affiliate of the College of American Pathologists, since 1963 has granted millions of dollars to support pathology education, research, and humanitarian programs. The Foundation in particular champions patient-centered and humanitarian roles for pathologists. Despite these successful efforts, many of CAP’s 18,000 members knew little about the Foundation. We created brochures, direct mail, and program materials aimed at telling the story, reaching out to donors, and attracting scientific and humanitarian volunteerism. Media Directions does this work pro bono. www.cap.org