Work
AION Laboratories
Website Strategy, Content, Design and Development
Website Strategy, Content, Design and Development
Name Generation and Identity Development
Name Generation and Identity Development
Identity Standards Development
Identity Standards Development
Marketing Collateral - Brochure Design
Marketing Collateral - Brochure Design
Trade Show Strategy and Design
Trade Show Strategy and Design
Test Request Forms
Test Request Forms

AION laboratories

A first mover. On the leading edge. With life-changing solutions. These words are inseparable from our client AION Laboratories, a division of PAML, LLC. The concept: become a nationally respected, single-source provider of laboratory testing to support physicians who specialize in the emerging practice of Age Management Medicine. The vision: a world of healthier, more vibrant men and women, at every age. Media Directions was engaged four months before an aggressive launch date set by the company. We conducted research, analyzed results and recommended a marketing strategy—directly aimed at positioning the new company as the top-tier provider of a comprehensive, premium product line and extraordinary service. Early steps encompassed naming the laboratory, developing unique branding and creating key messaging that would resonate in the scientific community. We designed a brochure and trade show booth, while simultaneously providing website content and development, in time to create a strong presence at an important age management industry event. Media Directions continues its relationship with AION as the laboratory successfully pursues its short- and long-term goals.  aionlaboratories.com